Foremost in this model is the desire to do no harm. And, as in life, it constitutes a balance of principles and values. Choosing to own and operate a holistic business entails setting a rigorous code of ethics that benefits all—and adhering to them. A holistic (wholistic) business model looks at the whole picture versus narrowly focused parts. It presents the opportunity to showcase our talents and once and for all prove that we can do what we love, make a difference in the world/community, and generate a healthy living in the process.     

     The advertisers in Evolving practice holistic business principles, manifesting a better life for themselves as well as their customers. I hope you enjoy the articles this month as well as our special section on another key group: Women in Business.